Category Archives: e-marketing

Nike Pulsing Back in Shape

I talked earlier about RG/A and the Nike+ concept. Well, I decided to use it myself and after close to two sportless years (this is what happens when you have kids!) I went back to running using a beautiful iPod … Continue reading

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Executive lunch with Kevin Turner

Today the Interactive Agencies (AKQA, Frog Design, Monochrome, FullSix, Emakina–Groupe Reflect, aso.) had an executive lunch with Kevin Turner and Alison Watson to discuss Microsoft’s engagement towards the web ecosystem. Damon and Manuel share their feedbacks on this lunch and … Continue reading

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Feedback from French Web Agencies @ WPC2007

While seating in a great Windows Vista Ford Mustang, Damon and Manuel share their feedbacks on the WPC2007, Microsoft’s¬†engagement towards interactive agencies and they do it with style!¬† Technorati Tags: 7Seven, digital advertising, emakina, e-marketing, FullSix, Groupe Reflect, Microsoft, WPC2007, … Continue reading

Posted in e-marketing, Microsoft, web 2.0 | 2 Comments

French Web Agencies @ WPC2007 in Denver

This is our first podcast from Denver, taken during the VIP cocktail party thrown exclusively for the interactive agencies. AvenueA | Razorfish comments on the recent aQuantive acquisition by Microsoft, what it means to the industry and specifically what it … Continue reading

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EU Tube

So the EU has decided to launch its own channel on YouTube. And in doing so they intend to communicate widely on EU-supported initiatives, one of them being the cinema. Therefore, they have compiled a selection of short videos to … Continue reading

Posted in e-marketing | 1 Comment

Nike+

RG/A has won the “Agency of the Year” award in Cannes last month for the great work they have done building the Nike+ concept from the ground up. The following video does a good job of explaining the rational behind … Continue reading

Posted in Apple, digital design, e-marketing | 1 Comment

Technology is a means, not an end: usage is!

So I am about to head to the Microsoft Partner Conference with two outstanding people (Damon from FullSix/7Seven and Manuel from EMakina-Groupe Reflect should you wish to know) and as I browse through the list of agencies present I come … Continue reading

Posted in digital design, e-marketing, Microsoft, web 2.0 | Leave a comment