Nike+

RG/A has won the “Agency of the Year” award in Cannes last month for the great work they have done building the Nike+ concept from the ground up.

The following video does a good job of explaining the rational behind the Nike-Apple combination, both from a branding and project management perspective.

“Nike+ redefines how a brand can reconnect with its audience through meaningful experience. […] And as the Nike+ community grows, the best is yet to come!” 

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One Response to Nike+

  1. Pingback: Nike Pulsing Back in Shape « nBlog

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