RG/A has won the “Agency of the Year” award in Cannes last month for the great work they have done building the Nike+ concept from the ground up.

The following video does a good job of explaining the rational behind the Nike-Apple combination, both from a branding and project management perspective.

“Nike+ redefines how a brand can reconnect with its audience through meaningful experience. […] And as the Nike+ community grows, the best is yet to come!” 

Technorati Tags: , , , , , , , ,

This entry was posted in Apple, digital design, e-marketing. Bookmark the permalink.

One Response to Nike+

  1. Pingback: Nike Pulsing Back in Shape « nBlog

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s