RG/A has won the “Agency of the Year” award in Cannes last month for the great work they have done building the Nike+ concept from the ground up.
The following video does a good job of explaining the rational behind the Nike-Apple combination, both from a branding and project management perspective.
“Nike+ redefines how a brand can reconnect with its audience through meaningful experience. […] And as the Nike+ community grows, the best is yet to come!”
Technorati Tags: advertising, Apple, Cannes Lions, digital advertising, digital design, e-marketing, Nike+, RG/A, user experience
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