Today was the final of the Danone Nations’ Cup, a worldwide football competition in which kids from 40 countries aged 10-12 play together. Zinedine Zidane is the sponsor of this event in favor of ELA. This great event is the result of competitions being held at national level all over the world and as such gathers a very international crowd. A website has been created to support the event and make sure that this community can share pictures, videos and maybe just stay in touch year after year.
Groupe Reflect used Silverlight to create great animations and innovative ways for the kids to exchange and share. One interesting example is the comics application they developed making it both fun and easy for kids to create their own comics based on pictures from the event and share it with their friends.
I was lucky enough to take part in the press conference given both by Franck Riboud, Danone’s CEO, and Zinedine Zidane… more to come soon as Manuel managed to film it all!