Technology is a means, not an end: usage is!

Projekt 202

So I am about to head to the Microsoft Partner Conference with two outstanding people (Damon from FullSix/7Seven and Manuel from EMakina-Groupe Reflect should you wish to know) and as I browse through the list of agencies present I come across Projekt202.

Their baseline pitch is just so true… It is really not technology that matters but rather usage. Give more sense to a phone, add a twist of design and let the users do the rest… it is a non-issue that the network sucks rocks, that the battery will die on you faster than you can say “call me on my fixed line”, all that really matters is that you can relate to what it is you will do with it. And this is easier said than done!

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