iPhone: when the co-marketing content deals turn into viral marketing

New York Times' iPhone

So today is the day the iPhone becomes widely available in the USA. Apart from the device itself, the network it is currently locked with, it is interesting to take a look at the viral marketing videos swamping the net. Interestingly enough, the New York Times, which has a co-marketing agreement with Apple, released a few “review” videos which in fact are more promotional ones. Even Walt Mossberg is turning into a billboard guy, yet you may want to take a peek at its Q&A with Steve jobs

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