So here I am, ready for my second day in Cannes. First things first, get my delegate pass and more important the VIP passes to the parties (where everything happens or so it seems).
The whole city is simply turned into a large billboard as can be seen from the pictures below. Every single agency has its own private lounge, this is all about networking here.
Probably the most interesting initiative comes from JC Decaux. They have their own private beach with an open bar, iPod sound battles and more to the point their latest interactive billboards including the Stimulibox.
Their teasing can be seen above, and two examples (integrated Wii and bluetooth-enabled) of e-billboards below.
After a few panels at the Palais des Festivals, including an interesting viewing session around car advertising, it is time to head to the opening party. The whole Carlton hotel private beach has been geared to accommodate the crowd… and the result is stunning to say the least.
The food is creative (and so it should as the purpose is here to feed creative minds), a little too creative sometimes in fact and the bright green and red pieces are still to be identified.
As the party takes off you get a good feeling of the international nature of the crowd. The DJ is doing his best to keep everybody on the dance floor (notice the Apple logo – they are good!)
Nice encounters happen (Dominique from UbiSoft, my new contact for the Massive in-game advertising opportunities clearly qualifies – more on that tomorrow). And it is suddenly time to head to the ’72’ bar next to the Martinez hotel. As can be seen from the picture the crowd is even larger than yesterday – THE place to be really!
Last but not least, as Damon decided to publish some weird photos of me, here is my sweet revenge (yes it is blurry but the champagne glass can still be seen and it is not his first).