You may have seen it before but it is worth a post! Basically this nice little “blue monster” has been designed to shape how the Microsoft brand is perceived.
As its creator says:
“For too long, Microsoft has allowed other people- the media, the competition and their detractors, especially- to tell their story on their behalf, instead of doing a better job of it themselves.
We firmly believe that Microsoft must start articulating their story better- what they do, why they do it, and why it matters- if they’re to remain happy and prosperous long-term.”
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