Elements of a sustainable company

First, let me begin by saying that I am back in the blogging business after quite a long black out period (excuse my 6-month old son for keeping me awake at night and a zombie during the day 😉

Then, to the point. I was surfing on the sites of two of the best VC firms ever, Kleiner Perkins Caufiled & Byers and Sequoia Capital when I came across this list of what makes a sustainable company. It is just too great not to be shared, so here you are:

Elements of Sustainable Companies

Start-ups with these characteristics often foretells the success of a business and the likelihood of it becoming a sustainable, enduring company. We like to partner with companies that have:
  • Clarity of Purpose
    Summarize the company’s business on the back of a business card.
  • Large Markets
    Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
  • Rich Customers
    Target customers who will move fast and pay a premium for a unique offering.
  • Focus
    Customers will only buy a simple product with a singular value proposition.
  • Pain Killers
    Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.
  • Think Differently
    Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
  • Team DNA
    A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.
  • Agility
    Stealth and speed will usually help beat-out large companies.
  • Frugality
    Focus spending on what’s critical. Spend only on the priorities and maximize profitability.
  • Inferno
    Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.
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