Zune me up!

Zune logo So today Microsoft publicly announced that Zune will be available in the US for Xmas ’06.

Zune is targeted directly at Apple’s iPod. If you want to know more, you may want to check ComingZune or Engadget.

Regardless of the impressive specs of this new portable media player, I believe Microsoft stands a good chance of eroding Apple’s marketshare. From a design perspective, Cupertino is way in the lead. However, they may become victims of their own success as owning an iPod has now become so mainstream that it has lost mostof its appeal. Teenagers and young adults are the heaviest consumer segments in terms of music and to them emotional items are everything. Ask Nokia how they feel about Samsung and LG!

On top of that, you can be sure that acquisition costs will not be irrelevant when Microsoft launches Zune by Xmas… expect nothing less than feature galore! 

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