Microsoft declares end of PC era

Here is another interesting article taken from the Financial Times which I thought I’d share as it relates to the impact of the Web in general on Microsoft’s business model and therefore applies to an entire industry. The article refers to a speech given by Ray Ozzie yesterday at the analysts’ conference meeting.

Microsoft’s Ozzie declares end to PC era
Microsoft’s new top technology visionary on Thursday declared an end to the PC era as the software company made its latest attempt to deal with the threat to its traditional business from the rise of the internet.

By Richard Waters – July, 27th 2006 – (c) 2006 The Financial Times Limited.
Ray Ozzie, who took over the title of chief software architect from Bill Gates last month when the Microsoft chairman announced his plan to leave the company in 2008, laid out a vision for the company in which internet-based services, rather than PCs, lie at the centre of its worldview.

“In a previous era – in the PC era – Microsoft would naturally begin with a PC mindset,” he said at the company’s annual analyst and investor meeting. “We’re in a new era – an era in which the internet is at the centre.” While deeply impacting Microsoft, this “fundamental and transformational shift to services” was also about to “turn the technology industry on its head”, he added, forcing other companies to reconsider their businesses.

Mr Ozzie’s comments mark an attempt to accelerate the third, and most far-reaching, company-wide push by Microsoft to deal with the rise of the internet. Early victory in the Browser Wars against Netscape in the late-1990s was followed five years ago by a move to rewrite all its software to connect up over the internet under a sweeping initiative known as “Dot Net”.
However, the rise of Google, as well as successful internet-based services such as Apple’s iTunes, have forced the company to move faster. That has contributed to a jump in costs that has dented Microsoft’s share price in recent months.

While applauding the services vision outlined by Mr Ozzie, Rick Sherlund, software analyst at Goldman Sachs, added of Microsoft’s efforts: “They’re never as fast as you’d like.” However, he said online services were likely to represent a new business opportunity for Microsoft, with little immediate risk that it would cannibalise the company’s existing PC business.
Mr Ozzie’s reference to the post-PC era came at the first Microsoft annual analyst meeting that Mr Gates has not attended. The Microsoft chairman, who has always denied suggestions that the PC’s dominance of the tech industry was receding, was in Africa on a long-planned vacation, the company said. The new Microsoft software strategist laid out a plan that puts Windows Live, a new group of online services that includes its e-mail, search and other main internet-based services, at the centre of its business.
Comprised both of rebranded services that used to operate under the MSN name, as well as new services, Windows Live would become “the hub” through which Microsoft delivered all the technology-driven experiences that users valued, he added.

Meanwhile, the company said it would launch its first portable music player under the new Zune brand name in the US this year as it seeks to win back lost ground from Apple’s iTunes music service.

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2 Responses to Microsoft declares end of PC era

  1. Pingback: The Yourdon Report » Blog Archive » Web 2.0 mind-map, version v015

  2. Lorenzo Sisican Jr. says:

    Ray Ozzie might have something very new in his mind when he announced it will be “the end of PC”. He had absolutely mistaken having used words to poperly describe his idea; therefore his is misleading the PC users. I’m sure he meant that the use of PC in the world of internet will come to minimal or may even become obsolete because of fast development of mobile phones and wireless communication equipment with audio-video. The big thing that Mr. Ozzie forgot is that computing, in commerce world, will still be there and will not be entirely phased-out. PC will eventually survive even if it will not be connected to internet. Remember : all kinds of businesses want things to be done fast, very fast– and computing is the solution — internet is just one of its exploit.

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