BBC Radio 1 demo now available online

BBC made a very interesting demo during the MIX event in Vegas. It is now available here so that you can have a feel for what this UX thing is all about.

Their business issue is really interesting as they badly need to change their image, especially to the young audience. As a state-owned company they have strong constraints on what they can and cannot do. BBC Radio 1 is the music radio of the BBC Group, they take part in many activities people do not associate with the BBC brand. So how do you change perception and convince techno-savvy kids that your brand rocks (literally that is)? Check this link to find out more (Silverlight plugin required).

Technorati Tags: digital design, e-marketing, Microsoft, MIX07, BBC

MIX’07: LE blog for Paris and sessions from Vegas

You happen to be in Paris on June, 21st, are remotely interested in the web, online services / media, interactive marketing, etc.?

Then you definitely need to come to MIX’07. I already told you about it, but forgot to mention the blog you should subscribe to in order to get the latest news on the program which will simply knock you down

Also, I strongly invite you to check the past MIX sessions as they are available online. If you only need to watch one, please consider this one from Lou Carbone; not only is this guy brilliant (he is a teacher at HBS, not that it means much but it often helps), he focuses on subjects that I feel are considered as secondary when they are in fact crucial to the success of any sustainable competitive advantage.

Technorati Tags: MIX07

MIX’07 in Paris

After an outstanding MIX’07 event in Las Vegas at the end of the month (just check Flickr using the MIX07 tag MIX07 on Flickr to convince yourself it was worth every minute of your time), I am delighted to let you know that we will have a similar event here in Paris.

The MIX’07 France went live earlier this week and I strongly urge you to Register for MIX’07 Paris as we have a limited number of seats available.

More to come soon on the speakers… see you there!

Technorati Tags: MIX07