Nike+

RG/A has won the “Agency of the Year” award in Cannes last month for the great work they have done building the Nike+ concept from the ground up.

The following video does a good job of explaining the rational behind the Nike-Apple combination, both from a branding and project management perspective.

“Nike+ redefines how a brand can reconnect with its audience through meaningful experience. [...] And as the Nike+ community grows, the best is yet to come!” 

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This entry was posted on Wednesday, July 4th, 2007 at 14:42 and is filed under Apple, digital design, e-marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Nike+”

  1. Nike Pulsing Back in Shape « nBlog Says:
    July 17, 2007 at 16:59 | Reply

    [...] talked earlier about RG/A and the Nike+ concept. Well, I decided to use it myself and after close to two sportless [...]

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